houga cider redefines cider, bringing it indoors to nourish the soul and embody the cosy “hygge” lifestyle. this brand challenges the notion of cider as solely an outdoor summer drink, encouraging year-round enjoyment. by embracing warmth and comfort, houga cider offers a unique experience that resonates with individuals seeking a cosy and fulfilling lifestyle, no matter the season.
the inception of the houga brand stemmed from a consumer-centric approach, grounded in thorough research. discoveries revealed prevalent misconceptions surrounding cider, pigeonholing it as a beverage reserved solely for summertime indulgence, often associated with bloating. in response, my brand endeavors to shatter these negative stereotypes, redefining cider as a year-round delight for all. at the heart of the brand lies a commitment to cultivating warmth and inclusivity, offering a cider experience that resonates deeply, irrespective of the season.
the task was to redefine the concept of cider and establish a distinctive brand identity. I embarked on crafting a new cider brand that challenged traditional perceptions, emphasizing uniqueness and innovation. Through creative branding strategies and product design, I aimed to present cider in a fresh light, appealing to a modern audience and redefining its image in the beverage market.
houga cider redefines cider, bringing it indoors to nourish the soul and embody the cosy “hygge” lifestyle. this brand challenges the notion of cider as solely an outdoor summer drink, encouraging year-round enjoyment. by embracing warmth and comfort, houga Cider offers a unique experience that resonates with individuals seeking a cosy and fulfilling lifestyle, no matter the season.